Marketing on Instagram gives social media enthusiasts the opportunity to make real money, and even get free stuff. Whether it’s posting pretty pictures or promoting products or brand campaigns, this photo-sharing platform is a legitimate way to make some extra cash.

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  • How you can make money with Instagram
  • How many followers do you need to make money on Instagram?
  • How much money can you make as an Instagram influencer
  • How to get started making money on Instagram
  • Highest paid Instagram users

How you can make money with Instagram

Businesses pay money to Instagram users to get exposure to their audiences, hoping they can make money in the process by having that influencer’s followers buy or recommend their products. Without an audience, there’s no one for you to promote to. Grow your following by posting every day and focusing on engagement, using relevant hashtags, creating your own Instagram style, and, of course, posting beautiful photos.

But the sheer number of followers isn’t enough for businesses to justify paying you. 100K of fake followers won’t engage in the content you put out, and engagement is what will make these businesses money.

If you’ve grown your following, making money on Instagram is usually done by selling sponsored posts, becoming an affiliate, creating your own product or service, and selling licenses for your photos or videos. You can choose to focus on one of these revenue streams or chase after them all.

How many followers do you need to make money on Instagram?

The number of followers that brands require influencers to have depends on the company, project, and campaign, but many brands require you to have at least a few thousand followers. The application process to become a brand influencer is competitive, so you’ll need an established audience.

If you don’t have any luck landing a paid gig, smaller brands are often willing to send free stuff for you to try and promote. It may not be money, but it’s something as you work to build and maintain a strong Instagram presence.

How much money can you make as an Instagram influencer

Just how much money you can make on Instagram depends on the influencer, their level of commitment, and the uniqueness of their Instagram content and audience.

While some brands pay anything from $5 to $10 per thousand followers, others offer $100 for every 100 followers you have. According to USA Today, an influencer with 10,000 to 50,000 active fans can make a few thousand per post. Instagram influencers with up to 1 million followers can see $10,000 per post. Have over 1 million followers? You could charge $100,000 or more.

How to get started making money on Instagram

Don’t underestimate how much it takes to get to the level where you can start making money on Instagram. It takes time and plenty of commitment to write, shoot, and edit photos and videos before uploading them day in and day out.

If you’re just starting out, it might be worth it to build your knowledge around photography and social media. There are plenty of classes you can take on sites like Coursera that will get you up to speed and efficient so you can start building your following.

It’s not just celebrities making money online with Instagram. Learn as much as you can and devote enough time so you can grow and develop yourself as an Instagram influencer.

If you can’t break through and make money on Instagram, there are other easy ways to make money online as well.

To give you a better idea of who’s nailing it, here are 10 of the highest-grossing and most successful Instagram accounts: