In August 2020, Google determined to conceal all pieces of a web handle in Chrome other than for the area identify. However, less than a yr on, the so-called “simplified domain experiment” is coming to an conclusion.
As Android Police stories, the experiment was implemented in spite of protest from consumers because Google truly considered it would assist with safety and lower down on productive phishing campaigns and other social engineering methods applied to trick people. But ultimately, Google has admitted defeat on this entrance.
In a article on the Chromium bug tracker, program engineer and Google Chrome manager Emily Stark declared the simplified area experiment was remaining deleted for the reason that it, “didn’t shift appropriate safety metrics, so we’re not likely to launch it. :(“—the unhappy facial area denoting the disappointment this didn’t do the job how the crew had envisioned it to.
Any one already working Chrome 91 will be capable to see that simplified domains have presently been taken out, and at some point it will disappear for all users as automatic browser updates arise. It stays unclear if this is the closing time Google will try out and conceal details about URLs or if this failed experiment was the last nail in the coffin.