Kinder Joy’s Harry Potter Limited Edition Became a Global Sensation
Kinder Joy a chocolate candy that comes with a surprise toy inside, made by the Italian confectionery company Ferrero. Mostly popular among kids now, has gained popularity among the Gen-Z. In the year 2024, released a limited edition partnering with Warner Bros. Harry Potter series featuring Funko-designed toys. The idea was embraced by the fact that many children have grown up with both Kinder Joy and Harry Potter.
The Harry Potter edition was a huge hit, selling over 8 million units in the first three months. Its cooperation with Harry Potter was a success because it merged two popular themes: chocolate and the Wizarding World.
The Limited edition has a collection that includes 16 figures and accessories popular Harry Potter, Ron Weasley, and Hermione Granger. The collection doesn’t stop her, also includes pencil toppers, sticky notes, and bookmarks.
Potter Edition sold for ₹150 Cr in India, with Maharashtra accounting for ₹35 Cr, Tamil Nadu for ₹30 Cr, Uttar Pradesh for ₹28 Cr, Karnataka for ₹25 Cr, and Bengal for ₹20 Cr.
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