Oreo Joins Forces with Pokémon at Coldplay Concert, Creating a Buzz Among Fans
In an extraordinary collaboration, Oreo and Pokémon joined hands to create a unique fan experience at a recent Coldplay concert, turning the event into a memorable fusion of music, gaming, and indulgence.
A yellow theme Oreo packet popped up on the billboard before the song “Yellow” near DY Patil stadium. The collaboration debuted a limited-edition Pokémon-themed Oreo collection, which was exclusively unveiled during the concert.
Oreo Joins Forces with Pokémon at Coldplay Concert to captivate Gen Z and millennials with characters like Pikachu, Charizard, and Snorlax, exclusive designs. Oreo even takes over billboards with unique and fun Pokémon elements embedded into them.
Launching a yellow Pikachu-themed pack, the brand went big with digital billboards that synced before Coldplay’s “Yellow”. Fans called the moment “magical” as it combined nostalgia and modern pop culture.
The idea engages the Pokémon fandom and encourages them to collect all 16 Pokémon cookies.
This partnership marks Oreo’s continued efforts to engage younger audiences through unique collaborations, following their previous campaigns with pop culture icons. Meanwhile, Pokémon enthusiasts hailed the initiative as a creative way to celebrate their favorite franchise.
As the Pokémon-themed Oreo collection hits stores next week, fans are already gearing up to grab these limited-edition packs and relive the nostalgia of the iconic franchise.
